DAVID’S BRIDAL “REWRITING THE RULES” AD FEATURES UNWED COUPLE WITH BABY, LESBIAN BRIDES

republished below in full unedited for informational, educational and research purposes:

 CONSHOHOCKEN, Pa. — A new ad released by the wedding
 gown giant David’s Bridal centers on what the company sees as being 
representative of “brides today,” from a man and woman—and their 
baby—standing at the altar, to two lesbians dancing together at their 
wedding reception.

“Something old, something new, something borrowed, something blue—and
we empower you to #RewriteTheRules and make your day something you,”
the company wrote in sharing its new advertisement on social media on
Friday.

According to reports, David’s Bridal, which filed for bankruptcy in
November but plans to keep its stores open, wanted to represent
“non-traditional” brides with its new spot, from women who already had
children prior to marriage, to same-sex “weddings.” The 15 and 30-second
versions will air both on television and social media.

View the advertisement as posted here.

“We wanted to make sure this spot represented what we see from brides today,” Chief Marketing Officer Liz Crystal told AdAge. “We value every type of bride.”

The outlet also notes that other companies, such as Zales, Kohl’s and
Tiffany & Co., have likewise decided to include homosexuals in
their advertising.

The move from David’s Bridal has generated mixed reaction.

“If you’re in business to sell wedding gowns, then of course you want
lesbian customers, because they’re going to buy twice as many,” one
commenter wrote.

“Families where the parents are unmarried may be a large market, but
the parents have no incentive to get married. Lesbians are a small
market and many of them don’t like being effeminate,” another remarked.
“Marketing to non-traditional families risks losing business from
supporters of traditional families, which could be a bigger market than
the groups who were targeted in David’s Bridal’s advertising campaigns.
Either way, based on current wedding trends, they made a bad business
decision …”

“This is like finding a small hole in the bottom of your boat and drilling a bigger hole to drain the water,” a third opined.

David’s Bridal has its corporate headquarters in Conshohocken,
Pennsylvania and has over 300 stores across the United States, Canada,
the United Kingdom and Puerto Rico.

The late preacher and author A.W. Tozer once exhorted, “There is no
Christian victory or blessing if we refuse to turn away from the things
that God hates. … Even if it is accepted in the whole social class of
which you are a part, turn away from it. Even if there is something that
has come to be accepted by our generation, turn away from it if it is
wrong and an offense to our holy and righteous Savior.”

Renowned minister Charles Spurgeon also declared, “The Lord’s ways
are ways of pleasantness, and all His paths are peace. There is a safe
and sweet pleasantness in holy living, and the pleasantness lies very
much in the fact that an abounding peace springs from it. God grant us
grace to keep in these peaceful paths, even though others should call us
Puritans and ridicule our holy fear of sin.”