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Target Loses $9 Billion in Market Value After Boycott

Target Loses $9 Billion in Market Value After Boycott

BY MATT MARGOLIS

SEE: https://pjmedia.com/news-and-politics/matt-margolis/2023/05/25/target-loses-9-billion-in-market-value-after-boycott-n1698079;

Republished below in full unedited for informational, educational, & research purposes.

Target has faced enormous criticism for its recent efforts to cater to the transgender community in recent weeks after the national retailer introduced a “Pride collection” across its stores, featuring merchandise, clothing, and books promoting transgender-friendly messages and leftist gender ideology. What made this particularly troubling was that the products were not just for adults but also for young children and babies. Target also ensured that these products were prominently displayed at the front of its stores, forcing everyone who entered to be exposed to its rainbow-colored propaganda.

In response to the mounting backlash, Target held an emergency meeting and instructed certain store locations, mainly in rural Southern areas, to relocate and reduce the size of their Pride sections to avoid a situation similar to the Bud Light controversy.

“I think given the current situation with Bud Light, the company is terrified of a Bud Light situation,” a Target insider said.

Well, it looks like they couldn’t contain the damage. Just a week ago, Target’s stock closed at $160.96 per share, resulting in a market capitalization of $74.3 billion. However, early trading on Thursday showed a 1% decrease, with shares trading at $141.76. As a result, the market value has fallen to $65.3 billion — a 12% drop and a staggering loss of $9 billion in market capitalization.

Boycotts are generally seen as ineffective for various reasons. However, the boycott of Anheuser-Busch and Bud Light, prompted by their controversial partnership with Dylan Mulvaney, a TikTok influencer who pretends to be a girl, defied precedent. The boycott resulted in a significant decrease in demand for Bud Light, with sales down more than 28%. Anheuser-Busch has lost a reported $16 billion in market value since the boycott began. Now, the Target boycott appears to have had a similar impact on its business as the Bud Light boycott.

Anheuser-Busch is desperately trying to repair the damage done to its brand, and so far, those efforts have been unsuccessful. Will Target have a similar mea culpa in light of its stock tanking?

At the moment, the answer is no. The CEO of Target, Brian Cornell, recently expressed that he thinks going woke is good for the company.

“I think those are just good business decisions, and it’s the right thing for society, and it’s the great thing for our brand,” Cornell said. “The things we’ve done from a DE&I [diversity, equity, and inclusion] standpoint, it’s adding value.”

He added, “It’s helping us drive sales, it’s building greater engagement with both our teams and our guests, and those are just the right things for our business today.”

Will Cornell think differently after what’s happening to Target’s stock?

Related: We Haven’t Won Against Target Yet

Not yet. According to an internal company email, Target is still woke as ever, transitioning (see what I did there?) from its sadness over the backlash to its pride collection to acknowledging the three-year anniversary of George Floyd’s death and offering resources to employees who might need some emotional support.

“Yesterday was a very hard day for Target, and as CEO Brian Cornell said, thank you for the care you’ve shown each other, our frontline teams, and the LGBTQIA+ community,” the email began. “Today brings more reflection, pain, and the need for continued care as our team, hometown, and world remember the anniversary of the murder of George Floyd. As you make space to take care of yourself and each other, know that you can always tap into these tools from Team Member Life Resources, and as Mental Health Awareness Month continues, turn to the Take Five to Take Care hub for more well-being support.”

Unlike Anheuser-Busch, Target clearly hasn’t realized it made a mistake. The company fully endorses wokeism and believes it’s the company’s future. It’s going to take a lot more to change the culture of Target.

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Target Removes Satanic Pride Items Glorifying Violence but Blames Angry Customers for Being Confrontational

The Pride Cult Really Hates Judeo-Christian Values

SEE: https://pjmedia.com/columns/chris-queen/2023/05/24/the-pride-cult-really-hates-judeo-christian-values-n1697498

TARGET BOYCOTT: Christian Conservatives Flip Over LGBTQ+ Friendly SATANIST T-Shirts

Why Glenn is LOSING HIS MIND Over Target's Controversial LGBT Products

Target PANICS! Pulls PRIDE DISPLAY after Massive BACKLASH!!!

Target Removes Satanic Pride Items Glorifying Violence but Blames Angry Customers for Being Confrontational

BY MEGAN FOX

SEE: https://pjmedia.com/culture/megan-fox/2023/05/24/target-removes-satanic-pride-items-glorifying-violence-but-blames-angry-customers-for-being-confrontational-n1697728;

Republished below in full unedited for informational, educational, & research purposes.

The next Bud Light catastrophe is here, and it couldn’t have happened to a better corporation that has had a reckoning coming since they allowed men to invade their women’s bathrooms. Target has topped the list of stores for all rational people to boycott after they introduced a new “Pride” line of products created by a self-described satanist.Several of the designs glorify violence against so-called “homophobes and transphobes,” which we all know actually means anyone who doesn’t want explicit gay pornography and sexual content shown to kids. Here’s one showcasing a guillotine for homophobes parents who want to protect their kids from sexualization. It’s kind of hilarious that the transgender and queer activists are now just embracing what we all knew was true: they’re satanic weirdos.

The designer’s Instagram explains that this product line is proselytization of satanism to vulnerable American kids. Would Target ever sell Christian propaganda items that tried to recruit more Christians? Would they sell things that said, “Jesus loves you?”

Satan loves you and respects who you are; you’re important and valuable in this world and you deserve to treat yourself with love and respect. LGBT+ people are so often referred to as being a product of Satan or going against God’s will, so fine. We’ll hang with Satan instead.

Satanists don’t actually believe in Satan, he is merely used as a symbol of passion, pride, and liberty. He means to you what you need him to mean. So for me, Satan is hope, compassion, equality, and love.

So, naturally, Satan respects pronouns. He loves all LGBT+ people. I went with a variation of Baphomet for this design, a deity who themself is a mixture of genders, beings, ideas, and existences. They reject binary stereotypes and expectations. Perfect.

Here are some more satanic items glorifying body-destroying cross-sex hormone use that says, “do shots with me.”

The examples of the heinous recruitment tools go on and on. One pin shows a medieval weapon with the words “we bash back” on it. Other items include a mug that says “gender fluid” and tuck-friendly bathing suits for both male adults and male children. “Tuck-friendly” refers to the dangerous practice of penis tucking, which can cause major injury. (Ever heard of testicular torsion?)

Related: The Pride Cult Really Hates Judeo-Christian Values

Target also sells chest binders for girls that will inhibit breast growth and can lead to broken ribs and lifelong pain. These items, so far, have not been removed. Alex Stein went to Target and tried on a “tuck-friendly” bathing suit. As funny as this is, keep in mind, this is what Target thinks is good for your kids. They also may want to rethink that tuck-friendly technology. Either Stein has a massive twig and berries situation or their technology is a total failure.

Several TikTok videos showing moms fed up with Target’s antagonistic position toward families with children are going viral, and Target executives are getting nervous. Many stores in the American South have moved their Pride displays from the front of the store to the back of the store and have reduced the number of items sold, removing the most controversial satanic items. Target corporate has blamed “volatile” and “confrontational behavior” with customers for the move rather than admit they made a huge mistake.

To date, there are no videos showing any violent confrontations. There are only videos of people asking management why they have done this or videos of people walking through the stores showing the items. Reporters who spoke to Target didn’t bother to ask for proof of the violent confrontations.

“Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and wellbeing while at work,” Target said in a statement on Tuesday.

“Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”

Not one bit of evidence was given to any news outlet of these confrontations yet they printed the corporation’s dramatic claim anyway. PJ Media reached out to Target’s press office to ask for details and evidence but received no response in time for publishing. If they do provide some evidence of these “threats,” we will update the article. But if you look online, the only videos you will find are simply angry customers looking at the items and outraged parents asking why this is happening and vowing to boycott the store.

Then there are the videos mocking Target.

The fact that more people than the usual suspects are making these videos go viral on Tik Tok should scare Target. This is going to be bigger than Bud Light because Target is actually targeting children with this stuff. Dylan Mulvaney was making an ad for adults. And even so, Americans are so sick of the queer cult that they balked big time and Bud Light hasn’t recovered.

How much worse will it get when American kids are the ones in the woke crosshairs? We’re about to find out. The market opening for Target wasn’t so good. Since then it’s bounced up a bit but is still down. Americans have proven that they can hurt a business that they deem has crossed a line. How bad will it get for Target? We can only wait and see.